When temptation comes knocking

We explore financial wellbeing this Black Friday

Articles explaining our behaviour around sales

The Psychology Of Black Friday

The biggest spending time of the year is here. TV commercials, promotional emails, and Social Media ads overwhelm us with irresistible offers. Our brain is smart, but not always smart enough to resist immediate gratification. What exactly happens in our brain during sales? And why is Black Friday a perfect storm for spending?

How Black Friday Can Ruin Your Wellbeing

Money is highly emotional, and feeling stressed about our finances can take a toll on both our physical and mental health. During Black Friday, it’s easy to consume more than we can afford, and if not attentive, it can have critical implications for our overall wellbeing.

5 Tips on How to Outsmart this Black Friday

Black Friday is no longer just one day – it has developed into weeks of exclusive, time-limited deals that our brains have a hard time resisting. It’s important to be aware of the marketing tricks that are being used. This can prevent us from overspending or buying things we will later regret.